Denuded Canopy
Greenpeace PR Campaign
2019
A group project based on making a chocolate bar that will be used for a Greenpeace PR campaign.
A challenging assignment since the chocolate industry is known for acting against Greenpeace’s values, many hectares of rainforest are lost every day to make way for cacao plantations.
We decided to have the chocolate bar represent what has to happen to nature to produce chocolate, a wasteland hit by deforestation, and the packaging being the forest. In order for the consumer to get to the chocolate they have to remove the forest from the landscape.
2019
A group project based on making a chocolate bar that will be used for a Greenpeace PR campaign.
A challenging assignment since the chocolate industry is known for acting against Greenpeace’s values, many hectares of rainforest are lost every day to make way for cacao plantations.
We decided to have the chocolate bar represent what has to happen to nature to produce chocolate, a wasteland hit by deforestation, and the packaging being the forest. In order for the consumer to get to the chocolate they have to remove the forest from the landscape.
